Voice Analytics
Automatically attribute phone sales to the online ads that drove them. In real time. At scale. Optimise your campaign to spend where it’s most effective.
Benefits of Customer360 Voice Analytics
A.I. Powered Speech Analytics
Customer360 records, transcribes and categorises every customer call. Telling you where your calls came from and also what happened on them - did you drive a sale, a customer service enquiry, complaint or a booking?
How are they talking about your brand?
Customer360’s A.I. speech analytics offers unparalleled customer insight. And all in real-time.
Source Tracking
Marketing source, complete ROI and categorisation.
Quickly and easily you can discover which marketing source is driving your highest value phone sales – and optimise accordingly.
Google Ads Optimisation
Track precisely which keywords are responsible for calls, as well as the sources, and web pages that played a role.
Key performance indicators you can measure
- Return on investment by channel
- Return on Investment by keyword
- Sales conversion by channel
- Sales conversion by keyword
- Average invoice value by channel
- Average invoice value by keyword
Questions we answer:
Instantly see which keywords are responsible for calls, as well as the sources, and web pages that played a role. Each anonymous visitor is tracked, including traffic source, keyword and user journey to track the source and customer journey of each call.
Customer360 uses A.I. to analyse large data sets in seconds, automatically allocating the outcome of calls into multiple segments that enable you to attribute conversions you drive over the phone and online back to your media spend.
Click data, site visitor data, call data and CRM data are all unified in one view automatically. This enables faster discoveries into how your strategy can be improved, delivering more insights without manual processes or guesswork.
With our ability to integrate into CRM systems, we can link final invoice values back to the specific ads that drove the sale – so you can identify LTV and spend in the areas that you know will generate long term sales revenue.
With automatic call outcome categorisation you can see instantly which keywords are driving calls that lead nowhere and optimise spend into keywords that drive sales.
Our A.I. solution automatically records, transcribes and categorises every customer call, to show you the source, the ad and the outcome.
Get insight on the customers you convert and also those you don’t. With Customer360 every call is automatically transcribed and then analysed with powerful AI to categorise the intent, outcome and sentiment of each call based on the conversation. Analyse every call without having to listen to it and make marketing or operational changes accordingly.
Discover how your team or branches are performing across multiple sites at the click of a button, analyse their inbound call interactions for powerful performance insights and operational efficiency opportunities.
Other benefits of Customer360
We integrate with all your favourite platforms
Customer360 works with hundreds of platforms - even internally-built platforms - to provide clients with critical insight and business performance metrics.
Custom Built Automated Reporting,
Account Management and Analysis
Your Customer360 reporting is built specifically for you to track and analyse what you want. Our account management team review your data constantly, helping you find data insight discoveries you need. It’s like having your own team of data analysts working for you.
Discover Customer Insight
How did Customer360 help Dyno massively reduce their CPA and increase ROI?
Find out how Europcar increased sales conversion by 167% by tracking the customer journey in real time.
Discover how Red Driving School generated incremental revenue from Google My Business.
