Setting up an ecommerce website requires a strong business strategy. The strategy should answer what is being sold and who is going to buy it. A lot of aspects need to be focused on while building an ecommerce website. These range from search to payment to registration and subscription.
Here are seven tips to make your ecommerce website more user-friendly, engaging and trustworthy.
Make sure the website contains enough information about your company, its products and services. Incomplete or incorrect information will lead to a poor customer experience. Customers must be pampered with suggestions and choices. A discount on the existing price, detailed features, high resolution images and videos are some of the things that play a vital role in showcasing that your products are genuine.
Involuntary registration can be a nightmare for online shoppers. Customers do not prefer registering on a website unless they have found something useful. Make the ecommerce website hassle-free by allowing guest users to check products without the compulsion of registration.
Customers ought to know where they stand in their purchase process. Absence of breadcrumb navigation gives an impression that your payment procedure is never-ending. Use breadcrumb navigation to enable the customers to edit their choices.
Refine the search option by adding categories and filters. This makes the search process quicker and eases the decision making for the customers.
Include features such as customer reviews on the ecommerce website to increase customer engagement. Reviews play an important role in any ecommerce website. They make or break the buying decisions of customers. Reward your customers for positive reviews and include a vote option to enhance trustworthiness.
Reduce load time
Testing a customer’s patience can be very harmful for your business. If the ecommerce website takes a lot of time to load, it will prove to be a disaster in the customer experience. Eliminate factors that are slowing down the loading time of your website. Remember, with every extra second your website takes to respond, you will be losing one impatient customer.
Having a trusted commerce seal is very crucial for earning the trust of a customer. The customer feels secure and trusted when he sees a green ‘https’ in their browser. Obtain a trust certificate like Hacker Safe or VeriSign and an updated SSL certificate to build up trust of customers and maintain shopping security.
Follow the seven steps above to craft a captivating ecommerce website.