Entries by Mayuresh Shilotri

Interactive Intelligence Acquires Mumbai-based Customer360

MUMBAI, India, Dec. 10, 2015 – Interactive Intelligence, a global provider of software and cloud services for customer engagement, unified communications and collaboration, has acquired Customer360, a developer of Software as a Service (SaaS) applications that help businesses enhance customer relations using non-voice communications channels. Customer360 offers a Customer Engagement Platform that includes video chat […]

Four tips for creating engaging email marketing campaigns

An effective email marketing campaign has the power to reach out to a wide set of customers with minimal expenses. Creating an engaging email marketing campaign requires thorough knowledge of customer needs and the product/service being offered. When both are ensured, it will definitely escalate customer engagement and give a face lift to customer experience. […]

The importance of customer care training

In today’s world, multiple businesses are selling products and delivering services of similar nature. What becomes a distinguishing factor for each of them is the kind of customer service delivered by the enterprises. Customer care is an indispensable tool for increasing customer engagement and loyalty.  While customer service is an art to be mastered with […]